
More About baixianli
Curriculum Vitae
Education Background
2019-2020 the University of Westminster, UK Digital media and communication Bachelor's degree
2017-2019 Guangdong University of Foreign Studies, China Bachelor's degree in Journalism and Communication
Internship experience
2020.7-Present Internship reporter at Wuhan Changjiang Daily
Responsible for news gathering on Wuhan city message board, interpreting and analyzing hot social events from a professional perspective and assisting in completing interviews with people.
Participate in planning report topics, assist in completing manuscript writing and article comments for important nodes, major events and hot topics.
Followed seniors in field interviews, completed news feature planning and production, and independently completed news article editing, writing, and photo shooting.
Published an independent interview on <Complaints about "incorrect meter" on-street parking for 4 years, when will it be completely rectified? >.
Attended 4 Hubei ProvincialGovernment press conferences.
Completed a total of 50+ press releases since the internship.
Campus Experience
2019-2020 University of Westminster, UK Head of Copywriting Team, China Student Union Publicity Department
Coordinate school-level activities, contact with various student media to reach joint promotion intentions, use online + offline methods to promote the brand.
Support the team building of the department, improve the structure of the department, set up support groups, balance the burden of department officers, and improve the efficiency of the team.
Good at summarizing, analyzing the publicity experience and producing norms, setting up a database to share working methods, and proposing a reward and punishment system for officers to be adopted.
2020-2021 President of the Chinese Studies Association of the University of Westminster, UK.
2018-2019 Guangdong University of Foreign Studies Head of News Department
Responsible for the overall management of the university's communication plan, control the implementation of the communication plan, communication content management, rationalize the budget and control the communication cost.
Pay attention to the communication environment and dynamics of major universities, build the campus brand of the news department, shape the image of the team, and guide the team to complete campus news gathering.
2017-2019 Guangdong University of Foreign Studies Member of News Department
Responsible for the production of activity flyers, various activity props, propaganda video planning and recording, poster design and collation of propaganda materials.
Actively involved in campus activities program planning, pre-publicity, copywriting, program filming, videography and on-site order maintenance.
Skills & Honors
English ability: IELTS 6.5, excellent English listening, speaking, reading and writing skills.
Software skills: proficient in WORD, EXCEL, PPT software.
Personal Honors:
Best CEO of Wuhan Iron Future High School Students Project Team.
Self-evaluation
Excellent content perception ability, able to provide targeted content planning with value, readability and strong active interaction.
Good awareness of content operation, good at topic selection and planning, able to analyze data through content effect and give operation support and assistance.
Good at mining user hot demand content, strong originality, familiar with content planning and communication channels, familiar with new media operation.
Master the process of creative research and analysis in the early stage of activity planning, communication and practice coordination in the middle stage, and publicity and PR in the late stage.
Insist on paying attention to hotspots, with keen insight, able to explore business brand connotation and social welfare impact and content positioning in all aspects.
Deep writing skills, strong information gathering ability, familiar with joint promotion and operation process, master project planning, crisis PR.